S Y E

SYE [Start Your Engine] is a French premium watch brand that brings the concept of Sport Tailoring to your wrist. The brand invents a new kind of masculine elegance, blending sporty spirit with refined sophistication. Inspired by the thrill of seeing a luxury car, the roar of its engine, the shine of chrome, and the feel of vintage leather, SYE embodies boldness and distinctive personality.

With fine leather, impeccable finishing, exclusive style, and sharp design, SYE watches are crafted to deliver a unique experience. Every detail is carefully designed to combine premium materials with innovative features such as the signature Fastback™ strap system, offering versatility and modern appeal.

In short, SYE defines itself as a French premium brand with a strong character, reinventing how elegance and sportiness come together on your wrist.